Sometimes when commitments from brewer to make a beer you come across often in the dilemma of how to define your creature. know that he wanted to have a beer with that profile, with those ingredients, but the stories they tell and how to understand it? And what is the point of proposing a beer like that?
How to understand what you wanted to do? And in these conditions and deep thinking will never find the idea that can express the meaning of your work.
Then something happens that you or someone enlighten. Sometimes it is a match, sometimes it happens on the way to work and curse the shit that you cross the road suddenly. Other times it happens in the heat of your office while fuck sites birrofili.
I have to thank Andrew for his Turkish post on the "first time" in which he spoke of gateway beer.
The word began to commit my thoughts. The gateway concept is exactly what I was trying to express the sense of the new beer that we did: Kurt .
Gateway. I started to think about when something struck me, when something had meaning in my life. And I thought
.
Sometimes the gateway is a bang, a door that opens into your brain, making their way through your thoughts, guided by the senses, making you feel like a child before the universe the world, a world that you did not see.
Other times the gateway is a simple moment of awareness, as suggested, light, leaving a doubt, a new flavor, like a sunrise, like waking up after a hangover, when they begin to see. As the morning coffee. A good morning, a stroke while you're half asleep. After that starts the day.
And a delusion is made off in me.
In reality, life is a continuous succession of gateways. We not only have a moment of awareness. This acts to quantum leaps or small steps.
are born with the imprint of the parents and the culture that we acquire in the course of our lives is that of the school, work, the tasks of days are always the same. Occasionally a bang or a jet take us out on; surprise us or make us more aware of the curious.
I believe that each of us can identify various stages of this type.
In music, literature, people, everything that is our life. The gateway can
be a transversal concept but also vertically.
My first cane me are done with a guy in Milan, Mario Mane. A person who would never see, but then I remember all the feelings, curiosity, fear and above all his prophecy " people like us end up living under bridges " that probably in the throes of a delirium. But those words, even today as carved in my mind, and I'm afraid but I recognize myself in them.
On the Road Kerouac was the book that made me what I am today, the Weather Report and Jaco Pastorius was an epiphany in the field of music (to the point of me led to give to my son's name Pastorius). Following other books, other people, other musicians, other experiences have led to bifurcation in my life representing as many moments of light, some other milder absolutely intrusive, devastating.
In music I think of Kurt Cobain .
not always and not for all the calendar is the same.
The epiphany is not always January 6, not for everyone. Nirvana I discovered years after their arrival and I have never left.
The manner in which occurs the gateways are different and new every time. Life is a series of pauses in-depth where we savor the taste of the discovery of new life to the next gateway which is a new renaissance. From
brewer I often thought how it was developing the relationship with the people who approached the craft beer.
What is my role?
What do I do then for those who drink my beer?
And my beer can be considered bang or are not quite light breezes that accompany moments of meeting people? Who are they? What can I give to them again?
Who I talk to my stories, my follies? For the fans who want to be surprised every time or there is the chance to win other people to the cause of real beer?
The concept of a gateway for me today, is represented by this challenge. Making simple beer (I do not always necessarily be clumsy) that can be drunk by anyone and they know when they meet virgin palates meet, without necessarily thinking about the cognitive aspect by proposing a beer that quenches thirst and who knows how to tell me something and maybe something bringing it to light the drinker wakes curiosity, of consciousness. A short gateway.
Here's hoping that Kurt would be this, a beer simple, easy, honest person who can help to address the challenge of comparison with the beer industry.
Conquering the cause as many people as possible is the challenge.
Thanks Andrea.
0 comments:
Post a Comment